Kris Marano
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About

I’m Kris Marano. I’m a journalist, communications consultant and advocate for women in sport. My purpose to help people become better communicators started when I was a kid.

My father told me I’d become a lawyer because I asked one question, "why?" I became a professional communicator, but that question has led to 12 years of an award-winning career in journalism and communications.

Combined with a decade of cognitive behavioural therapy to heal from my father’s death, my strength in storytelling combines a data-driven and empathetic approach.

I’ve interviewed more than 150 leaders throughout the world including athletes, writers, and entrepreneurs and created a space to open up about the toughest parts of their life and career journeys. I believe in honest and open communication, so we can relate and learn from each other.

In 2018, I located, contacted, and encouraged 40 war veterans from 18 different countries to sit down for one-to-one, 60-minute interviews. They told me about their darkest moments of the war and learning how to live courageously with one arm or leg and/or PTSD. This human experience is one of the greatest gifts of my life and the project I’m most proud of in my career.

In collaboration with a photography and design team, I produced their stories to develop the Invictus Games Sydney 2018 Official Photography Book, as commissioned by the Australian Military. The book sits in the National Library of Australia.

As a communicator, I understand what makes a good story and how to build relationships, which drives every program and report I’ve developed for American, Australia, and Canadian companies and organizations. For one of the leading home care providers in Canada, I produced an award-winning thought leadership report to highlight ageism in Canada and demonstrate the benefits of seniors living socially-inclusive lives. The report garnered national news coverage and recognition from the International Association of Business Communicators for “strategic communications in delivering great business results” and social responsibility. This research program continues to get funding and evolve in Canada.

I’m currently working on a project with Perth, Western Australia not-for-profit the Centre for Stories and the State Library of WA to interview Olympic competitors about their mental and physical journeys through COVID-19. I’m most passionate about building the next generation of emotionally-intelligent coaches to elevate the women and girls’ game. I’m developing a framework to make it happen.

I play with a women’s soccer team in Perth, Western Australia, and we’re currently celebrating our win of the 2020 league.

 
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I’m Kris Marano. I’m

a resilient communicator with 15 years of international media, communications and storytelling experience.

I started kicking a soccer ball when I was 5.

I published my first story in the community newspaper when I was 10.

I became a professional communicator at 21.

I believe sport and storytelling are drivers to create social change. My purpose is to help organisations and leaders better communicate with their audiences to create real change.

 

My father told me I’d become a lawyer because I never stopped asking, “why?" I became a professional communicator, but that question has led to 15 years of an award-winning career in storytelling and communications.

My strength in storytelling combines a data-driven and empathetic approach through in-field experience and cognitive behavioural therapy.

I’ve interviewed hundreds of leaders globally including professional athletes, writers, and entrepreneurs. My gift is creating a space for people to open up about their toughest life experiences. I believe that when we can be honest about our own stories, we create a ripple effect for others to step forward and share.

I know what makes a good story and how to build relationships, which drives every campaign I’ve developed for American, Australian, and Canadian companies. My global network of media and stakeholder relationships elevates and extends messages.

I founded and lead Gaining Ground WA, a women-led mental wellbeing not-for-profit that empowers women and girls in soccer to lead and off the pitch.

Our evidence-based program has shown that when we build role models in our clubs and support women and girls with the tools to lead, we keep players in sport, improve mental wellbeing, and elevate women into leadership roles. When there are more women leading, we live into our true individual and team capabilities on and off the pitch.

Let's TALK
 

I provide perspective that lifts companies into a space of their own to lead the conversation.

Send me a message: kris@krismarano.com Instagram Linkedin